Case Study – KPIs for the e-commerce industry
KPKPIs for the e-commerce industry, this article has the top 20 metrics/KPIs that are asked in the e-commerce interviews.
Expect these questions to be asked in companies like Amazon, Swiggy, Licious, Flipkart, Uber, Ola, Myntra, OYO, etc.
P.S. – Comment if you know more metrics/KPIs for the e-commerce industry
KPIs for the e-commerce industry
Case Study – Come up with the top 20 metrics that you should show to the Leadership of an e-commerce industry
Approach – Think on the lines of inventory, supply, demand, digital metric,s CSAT score, time to purchase, session times, etc.
To make your life easier we have the following 20 KPIs that you can start with (brownie point – You can use these KPIs for other industries as well)
- Website Traffic: Total number of visitors to your website.
- Conversion Rate: Percentage of website visitors who make a purchase.
- Average Order Value (AOV): The average amount of money customers spend per order.
- Cart Abandonment Rate: The percentage of visitors who add items to their cart but don’t complete the purchase.
- Customer Acquisition Cost (CAC): The cost of acquiring a new customer.
- Customer Lifetime Value (CLV): The total amount of money a customer is expected to spend over their lifetime.
- Repeat Customer Rate: The percentage of customers who make a repeat purchase.
- Net Promoter Score (NPS): A measure of customer loyalty and satisfaction.
- Email Open Rate: The percentage of subscribers who open your marketing emails.
- Email Click-Through Rate (CTR): The percentage of subscribers who click on links in your marketing emails.
- Social Media Engagement: The number of likes, comments, and shares your social media posts receive.
- Return on Ad Spend (ROAS): The revenue generated by your advertising campaigns divided by the cost of the campaigns.
- Average Revenue per User (ARPU): The average amount of revenue generated per user.
- Gross Profit Margin: The percentage of revenue that is profit after deducting the cost of goods sold.
- Inventory Turnover: The rate at which you sell and replace inventory.
- Fulfillment Time: The time it takes from when an order is placed to when it is shipped.
- Shipping Time: The time it takes for a customer to receive their order after it has been shipped.
- Customer Satisfaction (CSAT) Score: A measure of customer satisfaction with their purchase experience.
- Customer Churn Rate: The percentage of customers who stop doing business with your company.
- Abandoned Cart Recovery Rate: The percentage of abandoned carts that are recovered through follow-up email campaigns or other means.
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