Guesstimate 3 – What are the number of smartphones sold in India per year?
Population of India : 1200 mn
Population above poverty line: 70% 840 mn
Population below 14 years: 30%
Hence, proxy figure: 588 mn
Rural Population (70%) : 410 mn
Rural Households: 82 Mn
Rural Mobile Penetration: Avg 2 per household- 164 Mn
In rural areas assume that a new mobile is bought once in 3 years. Hence, new mobiles bought In current year- 55 Mn
Urban (30%) :176 Mn
Assume Avg No of Mobiles per person : 1.5
Urban Mobile Penetration: 265 Mn
Assuming that a new mobile is bought once in 1.5 years. Hence new mobiles in current year- 176 Mn
Total New Mobiles: 231 mn
Assuming 3 out of 10 new mobiles are smartphones.
No. of smartphones sold=70 Mn