Why is “Naive Bayes” naive?
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Answer ( 1 )
Despite its practical applications, especially in text mining, Naive Bayes is considered “Naive” because it makes an assumption that is virtually impossible to see in real-life data: the conditional probability is calculated as the pure product of the individual probabilities of components. This implies the absolute independence of features — a condition probably never met in real life.
As a Quora commenter put it whimsically, a Naive Bayes classifier that figured out that you liked pickles and ice cream would probably naively recommend you a pickle ice cream.