Guesstimate | Number of Maggi sold in a day in India | Myntra Interview Question

Question

Guess the number of maggie sold in India

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Shashi Jain 55 years 2 Answers 8336 views Newbie -1

Answers ( 2 )

  1. Dhruv2301
    -4
    Reply

    Total population of India= 1.3B
    As maggie is mostly consumed in Urban areas
    People in Urban areas= 35% of Total Population (2020)
    = 0.35 * 1.3B
    = 45.5M
    Let average size of a family be 4 persons
    No of families= 45.5M / 4
    = 11.375M families
    According to a survey, 2 Maggies are consumed per family
    => Maggie consumption= 2 * 11.375M
    = 22.750M
    Thus, about 22.750M of maggie is sold in India per day.
    (The data may vary as per more detailed survey)

  2. Sai
    3
    Reply

    Guesstimates are mostly a discussion between interviewer and interviewee . Here are some of the Preliminary Questions
    1. Do I need to consider both urban and rural , because Maggi is a commonly used snack item all over India —BOTH
    2. Are we having any consumption data of Maggi – Assume with proper logic
    3. Are we counting only one packet of Maggi, because it comes in different combinations – Yes give me a number with respect to a single piece.

    The structure I followed was Population break down into rural and urban , which further Divided by 4 will result in the Number of Households. Households are further divided into Upper middle class, Middle class ,Lower Middle class, Below poverty line,They are divided because we will assign consumption of Maggi with respect to income basis. Assuming 1 Maggie are consumed by Rural Upper Middle class ,Other we assume 0 consumption because Maggi in not much popularly consumed in rural sector . With respect to Urban sector we assume
    Urban Upper middle class – 3 Maggies consumed
    Middle class – 2 Maggies consumed
    Lower middle class -1 Maggies consumed
    Below poverty line -0

    Total population is India -1300 Million
    Rural Population (70%)-910 Million
    Urban population(30%)-390 Million
    Number of Households Rural – 227.5 Million
    Number of Households Urban -97.5 Million
    Rural Upper Middle class(5%) =11 Million Urban Upper Middle class(10%) =10 Million
    Rural Middle class (35%) =79.6 Million Urban Middle class (30%) =30 Million
    Rural Lower Middle class (40%) =91 Millon Urban Lower Middle class (40%) =40 Millon
    Rural Below Poverty Line(20%) =45.5 Million Urban Below Poverty Line(20%) =20 Million

    Total Maggies sold = (11*1)+(10*3)+(30*2)+(40*1) = 141 Million
    141 Millions Maggies sold in India per day

    Sanity check: Out of 1300 Million population, if 10% of people buy Maggi every day i.e 130 Million people will be approximately equal to our answer 140 Million

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