Case Study | Zomato Interview Question
Question
Taj Group of Hotels is planning to start a new branch, What are
the parameters it should consider to find the appropriate place?
Talk about ROI, Demography, Labour cost, etc.
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ROI: Amidst of the opening it upon existing tourism places in India ,beside the rising competition in hospitality industry ; They can make predictive analysis for the places in India that are going to attract more tourism in the coming decade.
Demographics: Considering the brand name , they should consider the place where there is max. visits of upper middle class.
Location :
Location nearby any international airport suits the best.
Location where maximum of corporate meetings occur may be beneficial.
Labour cost : They should hire from the locality to save labour miscellaneous cost.
Convenience – Hotel should have metro connectivity, it should have well diversed facility of commutation.
View : It should have an amazing view allover to attract more visitors.
Pollution – It should not be in closer proximity to any manufacturing units.