BCG Interview Question | AB Test

Question

Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.

How would you assess the validity of the result?

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Dhruv2301 55 years 1 Answer 1122 views Great Grand Master 0

Answer ( 1 )

  1. At an initial level we must have set ALPHA FOR THE TEST
    IF p value>Alpha we accept the Null hypothesis that we had formed else reject that

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