What is the primary goal of A/B Testing?

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What does it mean?

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Dhruv2301 4 years 1 Answer 744 views Great Grand Master 0

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  1. Priyabrata
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    The primary goal of A/B testing is to compare different versions of experiments that we are going to perform. It is used in a comparative study between two entities or buckets. The steps in A/B testing are:
    Collect data
    Identify goals
    perform Hypothesis testing
    Create variation
    Run experiments
    Analyze the result

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