BCG Interview Question | AB Test
Question
Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.
How would you assess the validity of the result?
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Answer ( 1 )
At an initial level we must have set ALPHA FOR THE TEST
IF p value>Alpha we accept the Null hypothesis that we had formed else reject that