BCG Interview Question | AA Testing

Question

What might be the benefits of running an A/A test, where you have two buckets who are exposed to the exact same product?

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Dhruv2301 4 years 2 Answers 654 views Great Grand Master 0

Answers ( 2 )

  1. Ognish
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    Running an A/A test at that time can help them with:

    Checking the accuracy of an A/B Testing tool
    Setting a baseline conversion rate for future A/B tests
    Deciding a minimum sample size

    Running an AA test helps you calibrate your product. All things being equal and the test data is random, then the only variable is the product itself.

  2. swap007
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    A/A testing is the tactic of using A/B testing to test two identical versions of a product against each other.
    Typically, this is done to check that the tool being used to run the experiment is statistically fair.
    A/A test is also a method of double-checking the effectiveness and accuracy of the A/B testing software.

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