Register Now


Lost Password

Lost your password? Please enter your email address. You will receive a link and will create a new password via email.


Register Now

It will take less than 1 minute to register for lifetime. Bonus Tip - We don't send OTP to your email id Make Sure to use your own email id for free books and giveaways

Guesstimate 5 : How much is the surf excel detergent usage in a day in India?

India has a population of approx 1.2B People.

About 20% are BPL and would therefore not use surf excel. Remaining population: o.8*1.2B = 0.96B people.

Assuming a family of 4 people that is 0.24B families.

Rural:Urban = 30:70 (0.072B:0.168B)

Assuming only about 10% of people use surf excel in ruler areas, due to the availability of other cheaper mediums that will be 16M Families.

Due to competition and availability of substitutes in urban areas, assuming surf excel has a market share of 40%, that will be about 28M families.

Total user base: 44M Families.

Everyday usage must be at least 10 grams, total usage = 440 Million gms of surf excel everyday.

About TheDataMonkNewbie

I am the Co-Founder of The Data Monk. I have a total of 4+ years of analytics experience with 3+ years at Mu Sigma and 1 year at OYO. I am an active trader and a logically sarcastic idiot :)

Follow Me

Comments ( 2 )

  1. “Rural:Urban = 30:70 (0.072B:0.168B)”
    The order mentioned above is reverse.
    It should be Urban:Rural = 30:70 (0.072B:0.168B)

Leave a reply