Common methods to measure web performance – TheDataMonk

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Common methods to measure web performance

Website speed is only going to become more important in the future, so this is a really important question for people to address now!

Here are a few metrics to track site speed – and I’d definitely suggest that you record your site’s progress over time to gauge the effectiveness of your site speed optimization efforts.

  1. Site load time: Go to your Google Analytics report to Menu → Behavior → Site Speed → Overview (and Page Timings to see individual pages). Record the average site page load time and any key pages you want to track.
  2. Your website’s speed scores:
    1. Enter your site’s URL into Google’s PageSpeed Insights Tool (PageSpeed Insights). This will give you a report card on your website’s speed performance on mobile devices and desktop. The report comes with some recommended actions you can take to improve your site’s speed.
    2. Check Pingdom’s website speed test (Pingdom Tools) to find out the speed, rank and percent faster than the average of Pingdom’s tested websites
    3. GTMetrix provides a comprehensive look at your site’s speed optimization status.
  3. Bounce rate: See if your bounce rate improves, which would indicate that fewer people are navigating away from the site after viewing only one page. You can view this in a number of places, such as Behavior → Overview in your Analytics report.
  4. Conversion rate: Are visitors converting at a higher rate after your improvements? This is important to track! Head to Analytics → Conversions → Goals → Overview to view and record your current conversion rate.

If you’d like to learn a few tactics to audit and improve site speed, check out this post. I also included a few real-world case studies on how some brands were able to speed up their wordpress websites.

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