Website speed is only going to become more important in the future, so this is a really important question for people to address now!
Here are a few metrics to track site speed – and I’d definitely suggest that you record your site’s progress over time to gauge the effectiveness of your site speed optimization efforts.
- Site load time: Go to your Google Analytics report to Menu → Behavior → Site Speed → Overview (and Page Timings to see individual pages). Record the average site page load time and any key pages you want to track.
- Your website’s speed scores:
- Enter your site’s URL into Google’s PageSpeed Insights Tool ( ). This will give you a report card on your website’s speed performance on mobile devices and desktop. The report comes with some recommended actions you can take to improve your site’s speed.
- Check Pingdom’s website speed test ( ) to find out the speed, rank and percent faster than the average of Pingdom’s tested websites
- provides a comprehensive look at your site’s speed optimization status.
- Bounce rate: See if your bounce rate improves, which would indicate that fewer people are navigating away from the site after viewing only one page. You can view this in a number of places, such as Behavior → Overview in your Analytics report.
- Conversion rate: Are visitors converting at a higher rate after your improvements? This is important to track! Head to Analytics → Conversions → Goals → Overview to view and record your current conversion rate.
If you’d like to learn a few tactics to audit and improve site speed,. I also included a few real-world case studies on how some brands were able to speed up their wordpress websites.